Directed Electronics Inc.
Client: Directed Electronics Inc.
Agency: Webster Design
Role:Art Director, Designer, Illustrator
Services: Branding, concept, design, illustration, photo retouch/enhancement
Directed Electronics, Inc. (DEI) a leading car alarm and consumer electronics manufacturer. The company's car alarms are all branded with snakes (Viper, Python, Sidewinder, etc.) or insects (Hornet, Wasp) that create imposing impressions.
We created brand identities and mascot characters for each product line, designed product logos, packaging, trade show graphics, advertisements, vehicle graphics, displays and dealer support materials. The result was a more professional identity, increased sales and improved brand awareness.